Simon Sinek — the golden circle
Why → How → What. On Dinis Cruz's list, with no corpus trace — and with one piece of circumstantial evidence that is either supporting or embarrassing, depending on the answer.
Block 1 The anchor
Start With Why — the book (2009) or the TED talk (2009) — Simon Sinek
Linked, never rehosted. This site explains why the work resonated and traces where it was applied; the work itself stays where its author put it.
Anchor not confirmed — the talk and the book land differently, and which one did the work matters. N3.
Block 2 In his own words
No first-person statement about this influence exists in the corpus yet. What follows is the site's reading of the evidence, not Dinis Cruz's words — and it stays labelled as such until his briefing document arrives.
The circumstantial evidence: this site network is organised why-first. Every site opens on the argument for its own existence before describing what it contains, and every commissioning brief in the network states a thesis before a scope. That is either the golden circle applied, or it is a house style that arrived some other way and now looks like it.
Only Dinis Cruz can settle that, and the site should not settle it for him. It is a good illustration of the general problem this register has: a pattern you can see is not evidence of the influence you expect to have caused it.
Block 3 The principle
Purpose before mechanism: say why this exists before saying what it does, because the why is what people can act on.
Block 7 The wider library
The rest of the work, linked and never rehosted, each item with one line on what it adds. The full union of every entry's Block 7 is at /library/.
- How great leaders inspire action (TED, 2009) — the talk; eighteen minutes and the whole idea ↗
- Start With Why (2009) — the book-length version
- The Infinite Game (2019) — the later argument, and closer to what a long-lived open-source project actually faces
Awaiting the briefing document
This entry is a stub, and says so. Named by Dinis Cruz; nothing in the corpus names Sinek or the golden circle. The why-first structure of the network is a resemblance, not a citation, and this entry keeps the two apart.
The research plan
Confirm the anchor in N3. Then check Dinis Cruz's conference decks and talks for explicit why-first framing — a deck that opens on purpose is weak evidence, a deck that names the golden circle is strong. A boundary note: the golden circle is a registered trademark in some uses. A redrawn figure for commentary is fine; it must never become this site's branding. The infographic rules.
Tracked as N3 in the briefing queue.
The corpus evidence
None. This influence is on Dinis Cruz's own list and the corpus scan found nothing to attach to it. That is the definition of the STATED tier, and it is published rather than hidden: an empty evidence block is the most honest thing this page can show.
Where this sits
No nesting and no sibling site: this entry stands on its own. The influence map draws every relation the register records.